How do you change the brand of an industry like financial services that lacks diversity and inclusion? How can one company take a stand?

“A persistent obstacle is that our profession is primarily white, male, and older,” says Daralee Barbera, PhD, co-author of Women Matter: The Why and How of Gender Diversity in Financial Services. “When people hire, often they gravitate towards candidates who are like themselves. Women and minorities often become the less probable candidates, yet necessary to create an advisory force reflective of, and optimal to serve, our diverse communities.”

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