Melissa Worrel MBA, CPBC


Over her 18-year career, Melissa Worrel has focused her efforts in leadership, talent development, and business strategy. Her diverse background includes entrepreneurial business start-ups as well as significant leadership roles in large corporations.

Melissa started her career in franchising with two Curves for Women locations in Seattle, WA. She grew her membership to over 700 active members in her first location prior to purchasing her second location. While operating her franchise locations Melissa ventured into insurance. She began her scratch agency with Farmers Insurance in 2004, for three and half years she grew the operation, earned her FINRA 6, 63 and eventually 26, prior to selling her agency.  Being asked to move into a corporate role, she helped develop and mentor new agency owners in low market share states within the operating territory.

This experience to recruit, train and develop new business owners where the brand was not widely known was incredible learning to share with business owners buying into new franchises and/or building their brand in any marketplace.

After six years of working with new agents; Melissa transitioned to established agencies to assist them in growing their current market share, revamping their marketing systems, increasing profits, lowering expenses, and improving client retention.

Her final corporate role was VP Agencies for a midsized Midwest insurance company, running their field operations and working with the regional vice presidents in charge of each state to achieve all growth and budget metrics. This role expanded Melissa’s knowledge of team culture, the success is thriving teams and how people, passion and purpose do impact the bottom line.

Melissa believes we grow our businesses and profit through teamwork and people. People, purpose, and passion will deliver profits. One of our biggest assets is how we lead our teams, develop our people, and roll up our sleeves with people leadership.

Melissa lives in Iowa with her husband Alan; they enjoy paddle boarding, biking, travel and family.

Education, Certifications, and Boards:

  • B.S. in Broad Field Science
    University of Wisconsin – River Falls
  • MBA
    Capella University – Minneapolis, MN
  • Women in Leadership Certificate
    Cornell University – Ithaca, NY
  • Life Underwriter Training Council Fellow (LUTCF®)
    The American College of Financial Services
  • Core Essentials Coaching Program Graduate
    Coach U
  • Certified Professional Business Coach (CPBC)
    Professional Business Coaches Alliance
  • DiSC®
    DiSC Certified Facilitator
  • Embassy Club of Des Moines
    Board Member
  • Junior League of Des Moines
    Sustaining Member

Areas of Expertise

Franchising, Leadership, Business Development, Business Ownership, Career Change, Strategy, Emerging Leaders


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